Amelia Island Winning 1967 Porsche 911S

Good ‘ol editorial work. I’ve said before that commercial/advertising work makes me tall, and editorial/lifestyle photography keeps me sharp. This assignment for the Porsche Club of America is the epitome of going back to my roots and using just a camera with natural light. I love shooting for the PCA because the only instructions I get from them are “here’s the owner’s number of the Porsche 911S, now go take great pics”. But this assignment was exceptionally special.

BMW M1: A legend of the 80’s

Over the past few years I’ve had the pleasure to shoot for prestigious automotive auctioneers such as RM Auctions, and Bonhams (thanks to my talented motorsport photographer friend Jamey Price). They specialize in fine automobiles, with cars rarely dropping below the $100,000 mark. At that point, it’s a bit insulting to call them just cars. Rather, I prefer the term “art.” Yes, I’m adding some cheese to this blog post.

Prop it Up 2015 Promo Mailer

To sum up 2015, I put together yet another promo mailer to send out to current and prospective clients. If you’re familiar with my first and second promo mailers, you know by now I’m a tad obsessive about these things… however this time, I think I hit the sweet spot when it comes to being affordable, eye-catching, and practical.

Leh Keen’s Safari 911

Introducing Leh Keen‘s brainchild Safari 911. Young professional race driver Leh is needing less and less of an introduction over the years. So much that he has his own Wikipedia page. Usually the first thing that comes to mind when trying to evoke how incredible Leh is at his craft, I point to the video Rain Dance… After watching that, I realized why top racecar drivers get paid the big bucks.

Hisense NASCAR Photoshoot

Hisense, the leading TV brand in China, and No. 4 seller of TVs worldwide, are targeting early adopters in the U.S. as it seeks to become No. 3 globally in the near future. NASCAR, one of the most beloved and iconic sports in the U.S., became a primary target to spread the brand name. With acclaimed racecar driver Denny Hamlin behind the wheel, the #20 Hisense car took 1st place in their inaugural race… this whole driver-winning-after-photoshoot trend can no longer be deemed a coincidence.

GE Power & Water Photoshoot

Welcome to the wonderful world of beautiful shiny giant machinery, that happens to power much of the world. 1/4 of the world’s power is generated by GE products and solutions, and much of the production and maintenance of their power generation turbines are orchestrated in Greenville, SC and Atlanta. GE Power & Water provided us an exclusive 4-day pass to document the process and reveal the real-world experience of how their people and facilities work.

Redesigned Online Portfolio

Before Obama took the seat at the oval office, before the King of Pop passed, I launched my (2nd) portfolio website. After 7 years of rocking the same layout, which I’m proud to say was featured on Web Design Served, I’m ecstatic to announce my new-car-smell redesigned online portfolio!

Mercedes-Benz Sprinter 4×4 Retouching

To supplement the campaign I shot for Mercedes-Benz Sprinter Canada, I was also called upon to piece together images for the newer unreleased 4×4 model… Welcome to the treasure trove of before/after Photoshop work. I found a handy-dandy plugin to easily compare before/after, which was present in a few of my previous blog posts, but this time I went a little overboard. Do you mind???? I didn’t think so.

Panorama: OEM Plus 2012 Porsche 911

Shooting for the Porsche Club of America is always a breath of fresh air. Usually the shoot involves natural lighting, with little to no frills. I see it as planned journalism, with minimal attention to artificial light. The same goes for editing. Even though the editing looks extensive in the below before/after images, it’s basically adjusting color temperature and pumping natural colors.

Ollie Social Takeover (iPhone Challenge)

Meet Ollie, the fast little app-controlled robot built by Sphero. If the name Sphero sounds familiar, it’s because they are the same brilliant minds behind the Star Wars droid BB-8. But this is the little terror that took over twitter, instagram, facebook, and pretty much every other little cranny of the internet during the last few months of 2014.