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Stewart-Haas Racing Mobil 1 NASCAR Shoot

Lululemon Personal Fitness Shoot

I absolutely love shooting sports/fitness, but have recently been eyeball-deep in automotive photography. So, I stepped away from my desk, corralled some local specimens of fitness in my area, bought matching branded clothing at Lululemon, and did a personal shoot showcasing said clothing and athletes.

There’s something rewarding when capturing raw human athleticism and emotion that simply can’t be duplicated in automotive photography… Variety is the spice of life, and the same applies to photography. Every now and then I need to set up a personal assignment to stay sharp, and continually point my portfolio in a never-ending specific direction.

This means I had to (gasp) take down my shoots with Lion’s quarterback Matthew Stafford, NBA MVP Derrick Rose, and numerous other sports images involving cycling, baseball, and more cycling. I’ll pour out a little bit of whiskey for their past visual service, but raising another to a more future specific vision.

Big thanks to Raphael FS with the outstanding retouching. I’ve done 99.9% of my retouching in the past, and it was a joy to hand the RAW images off to someone and turn the images around with little to no revisions… I was timid at first, but Raphael knocked it out of the park. The retouching is a bit of a departure from Lululemon’s current style, but that’s why I love it… show off something different. Four before/after image included further down. Enjoy!

Lululemon Fitness Personal Shoot

Lululemon Fitness Personal Shoot

Lululemon Fitness Personal Shoot

Lululemon Fitness Personal Shoot

Lululemon Fitness Personal Shoot

Lululemon Fitness Personal Shoot

Lululemon Fitness Personal Shoot

Lululemon Fitness Personal Shoot

Lululemon Fitness Personal Shoot

Lululemon Fitness Personal Shoot

Lululemon Fitness Personal Shoot

Lululemon Fitness Personal Shoot

Lululemon Fitness Personal Shoot

Lululemon Fitness Personal Shoot

Lululemon Fitness Personal Shoot

Lululemon Fitness Personal Shoot

Lululemon Fitness Personal Shoot

Lululemon Fitness Personal Shoot

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Lululemon Fitness Personal Shoot BTS

Again, BIG thanks to Raphael FS for rocking the retouching. I had to explain what Lululemon was to my São Paulo friend, but he is the man… we’re already working on our next collaboration. William, Jessica, and Rickey did awesome flexing for the camera. And of course my wife, Durango, Will Keown, and Gio for assisting. Thanks for helping me pursue my never-ending vision.

Oh yea, to make things a bit more interesting, I used my sluggish 5fps Sony a7RII. It’s a relatively terrible action camera when compared to Canon’s more adapt 1DX, but would yield high-megapixel high-dynamic range images. Experimenting is fun… but since then the a7RIII has arrived with 10fps, and would work MUCH more efficiently. More to come!