Hisense NASCAR Photoshoot

Hisense, the leading TV brand in China, and No. 4 seller of TVs worldwide, are targeting early adopters in the U.S. as it seeks to become No. 3 globally in the near future. NASCAR, one of the most beloved and iconic sports in the U.S., became a primary target to spread the brand name. With acclaimed racecar driver Denny Hamlin behind the wheel, the #20 Hisense car took 1st place in their inaugural race… this whole driver-winning-after-photoshoot trend can no longer be deemed a coincidence.