Hisense, the leading TV brand in China, and No. 4 seller of TVs worldwide, are targeting early adopters in the U.S. as it seeks to become No. 3 globally in the near future. NASCAR, one of the most beloved and iconic sports in the U.S., became a primary target to spread the brand name. With acclaimed racecar driver Denny Hamlin behind the wheel, the #20 Hisense car took 1st place in their inaugural race… this whole driver-winning-after-photoshoot trend can no longer be deemed a coincidence.
For this Hisense NASCAR photoshoot we spent one day in the studio grabbing every angle of the car, and the second day out at the Charlotte Motor Speedway shooting backplates and as many on-location shots as possible. In the end we had the flexibility to put together some clean studio shots, on-location track shots, and composited images. Cheggout the BTS video and final images below:
Thanks roll call!!
Hisense creative team
Linhbergh Nguyen – Assistant + Digital tech
Will Keown – Assistant + BTS video
Parrish Smith – Assistant
Lance Schad & Josh Epperson at Digital Transitions – Phase One IQ260 support
Smelly Cat Coffee… because, coffee