Meet the Cadillac XT4

Meet the all-new XT4, Cadillac’s first-ever luxury compact SUV. New chassis, new engine, new segment for Cadillac. Considering these were touted as the first professional photos taken of the vehicle, I had to make sure they were sleek, classy, and eye-catching. The sly minds at Campbell Ewald had a vision of a dark grey XT4 framed by a similar dark background to highlight the new lines… but beyond that, they gave me full creative freedom to shoot and edit to my heart’s desire.

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Hisense NASCAR Photoshoot

Hisense, the leading TV brand in China, and No. 4 seller of TVs worldwide, are targeting early adopters in the U.S. as it seeks to become No. 3 globally in the near future. NASCAR, one of the most beloved and iconic sports in the U.S., became a primary target to spread the brand name. With acclaimed racecar driver Denny Hamlin behind the wheel, the #20 Hisense car took 1st place in their inaugural race… this whole driver-winning-after-photoshoot trend can no longer be deemed a coincidence.

OhYeah! Moment Photoshoot

From the dirt roads of North Carolina and Kentucky, to an air-conditioned gym with lots-o-lights. I got the green light from OhYeah! Nutrition to shoot their upcoming campaign featuring “weekend warriors” having an OhYeah! Moment. To say these athletes are weekend warriors is a bit misleading, considering they can all probably beat me in arm wrestling with their pinky finger.