Meet the Cadillac XT4

Meet the all-new XT4, Cadillac’s first-ever luxury compact SUV. New chassis, new engine, new segment for Cadillac. Considering these were touted as the first professional photos taken of the vehicle, I had to make sure they were sleek, classy, and eye-catching. The sly minds at Campbell Ewald had a vision of a dark grey XT4 framed by a similar dark background to highlight the new lines… but beyond that, they gave me full creative freedom to shoot and edit to my heart’s desire.

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Sphero Bolt

Once again a cool product from the innovative company Sphero is in front of the camera. Take a gander at the eye-catching programmable BOLT. This photo assignment came with a bit more challenges than Ollie mainly because the BOLT is encased in a clear sphere that naturally reflects absolutely everything.