Meet the all-new XT4, Cadillac’s first-ever luxury compact SUV. New chassis, new engine, new segment for Cadillac. Considering these were touted as the first professional photos taken of the vehicle, I had to make sure they were sleek, classy, and eye-catching. The sly minds at Campbell Ewald had a vision of a dark grey XT4 framed by a similar dark background to highlight the new lines… but beyond that, they gave me full creative freedom to shoot and edit to my heart’s desire. …
Tags: Studio
Hisense NASCAR Photoshoot
Hisense, the leading TV brand in China, and No. 4 seller of TVs worldwide, are targeting early adopters in the U.S. as it seeks to become No. 3 globally in the near future. NASCAR, one of the most beloved and iconic sports in the U.S., became a primary target to spread the brand name. With acclaimed racecar driver Denny Hamlin behind the wheel, the #20 Hisense car took 1st place in their inaugural race… this whole driver-winning-after-photoshoot trend can no longer be deemed a coincidence.…
OhYeah! Moment Photoshoot
From the dirt roads of North Carolina and Kentucky, to an air-conditioned gym with lots-o-lights. I got the green light from OhYeah! Nutrition to shoot their upcoming campaign featuring “weekend warriors” having an OhYeah! Moment. To say these athletes are weekend warriors is a bit misleading, considering they can all probably beat me in arm wrestling with their pinky finger.…
Dale Earnhardt Jr. National Guard Edits
I’m not ALWAYS behind the camera. Sometimes I help move some lights around and edit other photographer’s photos. I’m definitely not above photo assisting. It’s a great way to pick up new techniques, and free food! My superstar friend Douglas Sonders got the call to shoot Dale Earnhardt Jr. and his #88 NASCAR for the National Guard up the road in Charlotte, NC. Besides the obvious benefit of getting to meet Dale Jr., I jumped at the opportunity to help Douglas with the studio shoot. Quantity was the keyword of the day, and we got a BOAT LOAD of diverse images of Dale, his #88 NASCAR, and various soldiers representing the National Guard. The beauty of shooting in a studio is it’s a controlled environment with the ability to knock out many angles in a short amount of time. The Phase One IQ140 camera and ProFoto lights got very little rest from 7am till 7pm as you can see from the behind-the-scenes video:…