Formula Drift: Atlanta
Olly HoweDown to Earth - Olly Howe

Urban Racer Formula D Official Fan Guide

Shortly after finishing up a shoot in the Malibu canyons I get a call from Jackie Ling, Director of Urban Racer. He wanted me to throw together this year’s Official Formula Drift fan guide. Heck ya! I love drifting, and my previous experience working within the magazine industry made me an obvious fit. The deadline was super tight, but after a hurricane of emails, pdfs, and corrections, this spot-uv’d, sleek looking fan guide was approved and ready in less than 5 days.

MUCH credit goes out to Olly Howe for the cover illustration. We have collaborated before. I sent Olly the pics and art direction, and he returned one of the most incredible covers I have seen in my life. Chris Forsberg and Ryan Tuerck have never looked better! That added with a spot-uv for the black areas made this a fan guide that couldn’t be left behind. Literally. At the first Formula D event of 2010 in Long Beach, I made a mental note to count how many fan guides were left behind on the bleachers and ground. Flyers and litter were everywhere as usual, but said fain guide? Zero. None, NADA!!!! 😀

Thanks goes out to Olly Howe, Jacob Leveton, Bob Hernandez, and Jackie Ling.